Muskoka Outfitters

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A brief history of Muskoka Outfitters

  • 1998
    1998: Muskoka Outfitters is founded by Peter deMos

    In October 1998 I opened my first location across from the post office in downtown Bracebridge. The first store was a mere 600 sq. ft., so I say "I" because the store was incredibly small. I was single at the time and there really wasn't any room or need for more staff.

    Bracebridge residents found me though (I guess they were getting their mail) and I quickly began planning to expand. That December I met Kelly and I took another step closer to becoming a "We". Another milestone for us, and the internet was when we launched Muskokaoutfitters.com, as a source for news and information about our brand new store.
  • 1999
    1999: Our First Expansion

    After surviving our first winter in business we were on the move. In March Muskoka Outfitters relocated to 40 Manitoba St. opening for business on April 3rd. That winter was great for us and the area and for those who only experience Muskoka in the summer, I have to say you are really missing out. That year was also exciting for us as snowshoes quickly became our favourite pastime and has remained as a favourite since.

    The new location doubled our size and greatly expanded our offerings and I was finally able to hire staff (and take a day off!). This year we received the Bracebridge Site enhancement award for our new shop and I received the honor of Young Entrepreneur of the year for Muskoka/Parry Sound.
  • 2002
    2002: Move to 60 Manitoba Street

    After 3 years we had really grown. We had expanded to include a highway location in Port Sydney to pursue the canoe and kayak division and were manufacturing canoes under the Appleseed brand. In February we relocated to our third shop down the street at 60 Manitoba and expanded our paddling section at the Bracebridge store.
  • 2004
    2004: Port Carling Store

    Our canoes and kayak sales are the center of our summer business. Our paddling shop moves to the locks in Port Carling and we start offering paddling instruction and day trips. Our fine tripping canoes are now branded "Muskoka Outfitters", available in 16' and 17'. Still today these canoes remain a great model for both the cottager and wilderness tripper.
  • 2006
    2006: Riverside Location

    This year had another big expansion in store. A very exciting move to what I think is the best possible location for anyone looking for the outdoors. The new shop offers 4000 sq. ft. of great outdoor gear, right on the water! We're now one location with everything you need in one spot. We can finally offer the largest selection of paddle sports offers on-site test paddling, rentals and instructional clinics. We literally offer access to the best sections of the Muskoka river, right from our front door! Plenty of parking and easy access so you can come by and get everything you need for your day of adventure and we're also a great source for tips on all the fun things to do in the area once you've gotten all your gear.
  • PRESENT
    Present: The new MO and MO.com

    Today there is no shortage of excitement around Muskoka Outfitters. We're constantly adding to our awesome selection of outdoor adventure gear. We've offer a wide assortment of guided adventures, as well as equipment rentals, pro clinics and seasonal free event days! 2012 also marked an exciting year as the store strives to be the premier source for high quality outdoor adventure gear, so too do we want this presence online. With the new muskokaoutfitters.com you can expect more awesome online content, more contests, an easier online shopping experience and an overall incredibly awesome time! We guarantee the best pricing on all equipment and we'll have it sentright to your front door.

    And when our staff are not helping you with your order, or contributing to our blog, they're outside testing the equipment that comes through the store so you'll always get the best and most accurate advice on what equipment you should use.
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